2023 E-Insights Report
Leisure Traveler Persona
![Leisure Traveler Persona](/business/images/state-of-the-region/e-insights-2023/2-3-5-leisure-traveler-persona.jpg)
Competitive Position Trend
![Competitive Position Trend](/business/images/state-of-the-region/e-insights-2023/2-3-5-leisure-traveler-persona-competitive.jpg)
About: Google Trends-based proxy for leisure traveler persona in the region.
Source: Google Trends.
- The search activity related to the leisure traveler persona for all the MSAs, including Tampa, increased till July 2021 and decreased since then.
- Tampa‘s competitive position dropped in September 2021 and again in June 2022.