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A new study performed at the Â鶹ÊÓƵ analyzes how emotion-expressing AI chatbots have the potential to impact customer service.

December 8, 2022Business News, Research and Innovation

As online retailers increasingly use artificial intelligence chatbots to streamline customer service tasks and replace their human counterparts, new research from the Â鶹ÊÓƵ examines how emotion-expressing AI chatbots can impact customer service.

December 8, 2022Business News, Research and Innovation

Seth Leskanic has had a personal connection with the USF St. Petersburg campus since he was a kid fishing the waters on the edge of campus. Now he is graduating from his hometown university with a perfect 4.0 GPA.

December 8, 2022Business News, Honors and Awards, Spotlights

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Supply Chain Innovation Lab projects address Florida’s freight and logistics network

Researchers with the Â鶹ÊÓƵ Supply Chain Innovation Lab at the Muma College of Business have completed two sister projects aimed at helping to improve the state’s freight transportation and logistics network.

December 8, 2022Business News, Research and Innovation

As online retailers increasingly use artificial intelligence chatbots to streamline customer service tasks and replace their human counterparts, new research from the Â鶹ÊÓƵ examines how emotion-expressing AI chatbots can impact customer service.

December 7, 2022Business News, Research and Innovation

image of chatbot

Bots with feelings: Study explores deploying AI chatbots with emotions in customer service - USF News

As online retailers increasingly use artificial intelligence chatbots to streamline customer service tasks and replace their human counterparts, new research from the Â鶹ÊÓƵ examines how emotion-expressing AI chatbots can impact customer service.

December 6, 2022Business News, Research and Innovation

image of chatbot

Bots with feelings: Study explores deploying AI chatbots with emotions in customer service

As online retailers increasingly use artificial intelligence chatbots to streamline customer service tasks and replace their human counterparts, new research from the Â鶹ÊÓƵ examines how emotion-expressing AI chatbots can impact customer service.

December 6, 2022Business News, Research and Innovation

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Student Spotlight: Gabriel Mocelin lands Goldman Sachs summer internship in New York City

Â鶹ÊÓƵ finance student Gabriel Mocelin landed his dream internship and is headed to New York this summer to learn from the best at Goldman Sachs. But when he started classes at USF, he knew little about the finance industry or how to best prepare himself for a career in finance.

December 6, 2022Business News, Spotlights

You’ve heard of inflation and shrinkflation but how about tipflation? It seems like more businesses than ever are expecting tips these days.

December 2, 2022Business News

During the holiday season, how do you tell when to add a tip and when to skip it?

December 2, 2022Business News

Shoppers say they're seeing more requests to add gratuity at more places — even on some online orders.

December 2, 2022Business News

As the omicron variant spreads, you've probably read up on how to keep yourself healthy. But analysts like Dr. Seckin Ozkul, director of the Supply Chain Innovation Lab at USF, are studying its impact on the health of our global economy and the supply chain.

December 2, 2022Business News

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, six schools, and all business.