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Public transportation agency sees boost in ridership following USF eye-tracking research
The Center for Marketing and Sales Innovation in the Muma College of Business was part of an interdisciplinary team of researchers at USF who collaborated with the Florida Department of Transportation to improve marketing campaigns aimed at boosting commuter ridership on trains.
January 4, 2023Business News, Research and Innovation
Digital kiosks and a shaky economy have fueled an explosion in tipping, according to Dipayan Biswas, a marketing professor at the Â鶹ÊÓƵ.
December 27, 2022Business News
Largest private flood insurance company partners with the Â鶹ÊÓƵ Customer Experience Lab – St. Petersburg for third consecutive year to gather consumer perceptions and attitudes towards flood insurance
December 21, 2022Business News
The Â鶹ÊÓƵ Muma College of Business has one of the top entrepreneur programs in the country, according to a new report.
December 16, 2022Business News, Entrepreneurship
Top Muma College of Business stories of 2022
A year in review of 2022 featuring the top stories from the USF Muma College of Business.
December 14, 2022Business News
USF business students end Fall ’22 sales competition season strong
As another semester closed on the student sales competition season, business students finished with sharpened skills in networking, prospecting, and completing the sale.
December 13, 2022Business News
SR-22 insurance is coverage for high-risk drivers who are required to verify with the state that they are carrying the minimum amount of car insurance required by law.
December 13, 2022Business News
During the pandemic, many workers got used to working long hours. That’s not good for anyone.
December 13, 2022Business News
USF’s Steve Diasio makes Poets&Quants’ 2022 Top 50 undergraduate business professors list
Steve Diasio is known for his expertise in corporate innovation and his students rave about his originality in creating relevant, engaging, and transformative classroom experiences.
December 12, 2022Business News, Entrepreneurship, Honors and Awards
Danylo Solomentsev knows that graduating from the Â鶹ÊÓƵ is a milestone in his life.
December 10, 2022Business News, Spotlights
Graduation day at the Â鶹ÊÓƵ will be extra special for a marketing student who overcame challenges from the pandemic and impacts from the war in Ukraine.
December 9, 2022Business News, Spotlights
He’ll be the first to tell you — Danylo Solomentsev is a hard name to pronounce if you’re not Eastern European.
December 9, 2022Business News, Spotlights